Reader Magnet Fundamentals
In my Marketing, Mindset, and Editing Bundle (free – get it here!) I mention a reader magnet, and even talk a little bit about how long it should be. However, the concept of a reader magnet may be new to a lot of authors, so I thought I’d take a step back...
Reconnecting With Your Newsletter
It’s been a while–maybe a month, maybe longer–since you’ve sent a newsletter. You know you need to get back in the habit, but what do you say? How do you reconnect with people? Have they forgotten all about you and your books? When I talk to...
Books or Widgets…or both?
One of the biggest changes I’ve seen since starting in the publishing world is the shift from books as creative projects to books as products. However, they’ve gone beyond that. It seems like since the influx of internet marketers, who had worn out their...
Don’t turn writing into “Corporate Culture”
In the business world they’re calling it “The Great Resignation” when employees are deciding to create a better work-life balance for themselves and moving into new positions or leaving them all together. There’s a lot involved in this, more...
To Trope Or Not To Trope
When it comes to writing fiction, a trope is a storyline or theme that the reader comes to expect. For romances this might be a “secret baby” book, or friends to lovers, or enemies to lovers. Readers have their favorite tropes and especially in the world...
When is it okay to take a break from writing?
As a general rule, most authors I know don’t want to take a break. Writing is in our blood. It’s in our soul. We get irritable and anxious when we’re not writing. And while some of this has to do with the demands of the current marketplace, the...
What to do after NaNoWriMo?
We’ve reached the end of November and National Novel Writing Month (NaNoWriMo) is coming to an end. Whether you’ve completed your 50,000-word goal, or just put some words down on your manuscript, you may be wondering what’s next. For those who plan...