Take Advantage of Free Verification on Bluesky and Mastodon
You can be anyone you want to be on the internet, and it’s true. I once ran a short-lived social media account for SuperDuck, my pet house duck. As far as I know I’m not a duck, though my duck thinks that he’s a “people”. Meta allows you...
Make Your Author Newsletter Count For More Subscribers
A few months ago, I blogged about what political texts taught me about marketing. And then a recent article crossed my social media feed that basically said that consumers are opting out (as many as 40% a week) from marketing communications due to a few reasons. The...
Now Is The Time For A Risk Audit. Are You Ready?
Publishing is always changing, but recent events have made it vital more than ever to do a risk audit for your author business. Let me be clear. Doing a risk audit isn’t succumbing to fear or scare mongering! Any business, regardless of the owner’s view,...
What Political Texts Taught Me About Author Newsletters
A common concern among authors is how often to send their newsletter. They want to keep readers informed, but they don’t want to bombard them. This goes hand-in-hand with the worries over how many times to post on social media. Again, authors don’t want to...