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Make Your Author Newsletter Count For More Subscribers

Make Your Author Newsletter Count For More Subscribers

by Kit Caelsto | Nov 14, 2024 | Author Technologist, Business of Writing, Tech Thursday, Writing Business

A few months ago, I blogged about what political texts taught me about marketing. And then a recent article crossed my social media feed that basically said that consumers are opting out (as many as 40% a week) from marketing communications due to a few reasons. The...
When is the Right Time to Re-engage Your Readers?

When is the Right Time to Re-engage Your Readers?

by Kit Caelsto | May 2, 2024 | Author Technologist, Business of Writing, Tech Thursday

It’s been a while since you send a newsletter. Maybe you only email when you have a new release, and you can go weeks, if not months, between those. Or maybe life happened and you simply haven’t sent a newsletter. Either way, if it’s been a while...
Simple Ways For Authors to Add Value to Their Newsletters

Simple Ways For Authors to Add Value to Their Newsletters

by Kit Caelsto | Sep 28, 2023 | Business of Writing

Recently I read an excellent email from a solopreneur about the best way to market through newsletters without annoying or bombarding the recipients. It was so refreshing to hear this “BNP” (big name person) say what I’d had been thinking and...

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