Make Your Author Newsletter Count For More Subscribers
A few months ago, I blogged about what political texts taught me about marketing. And then a recent article crossed my social media feed that basically said that consumers are opting out (as many as 40% a week) from marketing communications due to a few reasons. The...
Are you the consumer or what’s being sold?
The leading cause of enshittification of the internet is that the very people who use services like social media or crowdfunding platforms are now what’s being sold–not the service itself. We’ve gotten away from selling goods and products to selling...
Think you’re bad at marketing? I don’t think so.
When I talk with authors, whether it’s for #WriteTalkWednesday or just in community, one of the things nearly everyone says is “I’m bad at marketing.” And it’s true for many writers, heck many people in general, promoting our work and...