by Mary Caelsto | Apr 25, 2022 | Business of Writing
Even before the news that the Twitter board has reached an agreement with Elon Musk for his purchase of the platform, I saw concern and outright panic at the thought of how Twitter would change with the change in ownership. It’s no lie that each business owner,...
by Mary Caelsto | Apr 14, 2022 | reader attraction, Writing Life
When it comes to sending your newsletter, approximately 40% of it deals with finding content, organizing it in your newsletter program, and doing the technical, manual tasks required like tracking down author book swaps, book bundles to share, and so on. The rest of...
by Mary Caelsto | Apr 11, 2022 | reader attraction
In my Marketing, Mindset, and Editing Bundle (free – get it here!) I mention a reader magnet, and even talk a little bit about how long it should be. However, the concept of a reader magnet may be new to a lot of authors, so I thought I’d take a step back...
by Mary Caelsto | Mar 28, 2022 | reader attraction
It’s been a while–maybe a month, maybe longer–since you’ve sent a newsletter. You know you need to get back in the habit, but what do you say? How do you reconnect with people? Have they forgotten all about you and your books? When I talk to...
by Mary Caelsto | Mar 24, 2022 | Thoughts About The Business
One of the biggest changes I’ve seen since starting in the publishing world is the shift from books as creative projects to books as products. However, they’ve gone beyond that. It seems like since the influx of internet marketers, who had worn out their...
