Books or Widgets…or both?
One of the biggest changes I’ve seen since starting in the publishing world is the shift from books as creative projects to books as products. However, they’ve gone beyond that. It seems like since the influx of internet marketers, who had worn out their...
Don’t turn writing into “Corporate Culture”
In the business world they’re calling it “The Great Resignation” when employees are deciding to create a better work-life balance for themselves and moving into new positions or leaving them all together. There’s a lot involved in this, more...
To Trope Or Not To Trope
When it comes to writing fiction, a trope is a storyline or theme that the reader comes to expect. For romances this might be a “secret baby” book, or friends to lovers, or enemies to lovers. Readers have their favorite tropes and especially in the world...