Reconnecting With Your Newsletter
It’s been a while–maybe a month, maybe longer–since you’ve sent a newsletter. You know you need to get back in the habit, but what do you say? How do you reconnect with people? Have they forgotten all about you and your books? When I talk to...
Books or Widgets…or both?
One of the biggest changes I’ve seen since starting in the publishing world is the shift from books as creative projects to books as products. However, they’ve gone beyond that. It seems like since the influx of internet marketers, who had worn out their...
Don’t turn writing into “Corporate Culture”
In the business world they’re calling it “The Great Resignation” when employees are deciding to create a better work-life balance for themselves and moving into new positions or leaving them all together. There’s a lot involved in this, more...