What does the sale of Twitter mean for authors?
Even before the news that the Twitter board has reached an agreement with Elon Musk for his purchase of the platform, I saw concern and outright panic at the thought of how Twitter would change with the change in ownership. It’s no lie that each business owner,...
Your Mindset & Your Author Newsletter
When it comes to sending your newsletter, approximately 40% of it deals with finding content, organizing it in your newsletter program, and doing the technical, manual tasks required like tracking down author book swaps, book bundles to share, and so on. The rest of...
Reader Magnet Fundamentals
In my Marketing, Mindset, and Editing Bundle (free – get it here!) I mention a reader magnet, and even talk a little bit about how long it should be. However, the concept of a reader magnet may be new to a lot of authors, so I thought I’d take a step back...