Pardon the construction
I’m currently in the process of evaluating and updating all of our offerings and services, as well as adding new ones. Please pardon our dust while we work on the website. If you encounter something that seems off, or just have a question about our services,...
What does the sale of Twitter mean for authors?
Even before the news that the Twitter board has reached an agreement with Elon Musk for his purchase of the platform, I saw concern and outright panic at the thought of how Twitter would change with the change in ownership. It’s no lie that each business owner,...
Your Mindset & Your Author Newsletter
When it comes to sending your newsletter, approximately 40% of it deals with finding content, organizing it in your newsletter program, and doing the technical, manual tasks required like tracking down author book swaps, book bundles to share, and so on. The rest of...
Reader Magnet Fundamentals
In my Marketing, Mindset, and Editing Bundle (free – get it here!) I mention a reader magnet, and even talk a little bit about how long it should be. However, the concept of a reader magnet may be new to a lot of authors, so I thought I’d take a step back...
Reconnecting With Your Newsletter
It’s been a while–maybe a month, maybe longer–since you’ve sent a newsletter. You know you need to get back in the habit, but what do you say? How do you reconnect with people? Have they forgotten all about you and your books? When I talk to...
Books or Widgets…or both?
One of the biggest changes I’ve seen since starting in the publishing world is the shift from books as creative projects to books as products. However, they’ve gone beyond that. It seems like since the influx of internet marketers, who had worn out their...
Don’t turn writing into “Corporate Culture”
In the business world they’re calling it “The Great Resignation” when employees are deciding to create a better work-life balance for themselves and moving into new positions or leaving them all together. There’s a lot involved in this, more...
To Trope Or Not To Trope
When it comes to writing fiction, a trope is a storyline or theme that the reader comes to expect. For romances this might be a “secret baby” book, or friends to lovers, or enemies to lovers. Readers have their favorite tropes and especially in the world...