Your Mindset & Your Author Newsletter
When it comes to sending your newsletter, approximately 40% of it deals with finding content, organizing it in your newsletter program, and doing the technical, manual tasks required like tracking down author book swaps, book bundles to share, and so on. The rest of...
Reader Magnet Fundamentals
In my Marketing, Mindset, and Editing Bundle (free – get it here!) I mention a reader magnet, and even talk a little bit about how long it should be. However, the concept of a reader magnet may be new to a lot of authors, so I thought I’d take a step back...
Reconnecting With Your Newsletter
It’s been a while–maybe a month, maybe longer–since you’ve sent a newsletter. You know you need to get back in the habit, but what do you say? How do you reconnect with people? Have they forgotten all about you and your books? When I talk to...