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Make Your Author Newsletter Count For More Subscribers

Make Your Author Newsletter Count For More Subscribers

by Kit Caelsto | Nov 14, 2024 | Author Technologist, Business of Writing, Tech Thursday, Writing Business

A few months ago, I blogged about what political texts taught me about marketing. And then a recent article crossed my social media feed that basically said that consumers are opting out (as many as 40% a week) from marketing communications due to a few reasons. The...
How can we market when the world is burning?

How can we market when the world is burning?

by Kit Caelsto | Nov 9, 2023 | Business of Writing, Thoughts About The Business

Global crises can make us wonder when is it appropriate to mention them in terms of our book marketing. How much is too much, especially when for fiction authors, many of them write (and readers read their books) as an escape? Authors are afraid of revealing their...
How To Decide Which Social Media Platforms to Use

How To Decide Which Social Media Platforms to Use

by Kit Caelsto | Sep 21, 2023 | Business of Writing, Thoughts About The Business

With the recent news that X/Twitter is looking to charge all users a monthly fee; therefore, putting every single account behind a paywall, once again people are looking to recalibrate their social media strategy. Numerous Twitter competitors have popped up, though...

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