Books, Lies, and Black Friday
My inbox started to fill on Monday with the Black Friday sales. Today, I had to laugh when I got an email from a company that said it was the “last days” to buy something at 50% off, because you know what? They sent an email last week that said it was my...
Make Your Author Newsletter Count For More Subscribers
A few months ago, I blogged about what political texts taught me about marketing. And then a recent article crossed my social media feed that basically said that consumers are opting out (as many as 40% a week) from marketing communications due to a few reasons. The...
How can we market when the world is burning?
Global crises can make us wonder when is it appropriate to mention them in terms of our book marketing. How much is too much, especially when for fiction authors, many of them write (and readers read their books) as an escape? Authors are afraid of revealing their...