How can we market when the world is burning?
Global crises can make us wonder when is it appropriate to mention them in terms of our book marketing. How much is too much, especially when for fiction authors, many of them write (and readers read their books) as an escape? Authors are afraid of revealing their...
The Fallacy of a One Size Fits All Publishing Paradigm
If you listen to those who bill themselves as experts, they’ll tell you that there’s one way to make it as an author. There are groups which tell you that if you produce a certain number of books, you’ll be making a five-figure income. They’ll...
NPR has shown that it’s okay to leave X
I admit that I’ve been hesitant to leave X. I’m also not going to lie that I’ve been advocating for it, and I believe that if you remain active on the platform then you’re indirectly supporting the hate and hatred that seems to have taken over...
Simple Ways For Authors to Add Value to Their Newsletters
Recently I read an excellent email from a solopreneur about the best way to market through newsletters without annoying or bombarding the recipients. It was so refreshing to hear this “BNP” (big name person) say what I’d had been thinking and...