Imagine if readers could follow your blog the way they follow any other social media account. And the blog could be followed on a variety of different platforms. If you have a WordPress blog, this can happen with the ActivityPub plugin. This allows your blog, or individual authors if your blog has multiple authors, to be followed like any other social account on Mastodon, Pixelfed, Pleroma, and many other services that run the ActivityPub protocol. This places each blog post in your followers’ home feed.
I wouldn’t recommend this as the only way people can follow your blog; you want to have multiple ways such as sharing your posts to your other social media, but the Fediverse is growing. For example I have an account on romancelandia.club, a Mastodon server for romance authors, and wandering.shop, a Mastodon server for sf/f authors. Both are places to meet new readers and network with other authors.
ActivityPub is one of the recommended plugins because after it is activated, unless you want to change the blog’s name from your blog’s domain (example.com@example.com) to something else (example@example.com), there is very little configuration required. Simply install, activate, and go. I use the sidebar widget to put a link to it in the sidebar as well.
The good news is that those who are on the Fediverse know it and will look for it. The bad news is that a lot of people don’t often know what the fediverse is. I’m not saying this plugin will get your blog noticed by everyone, but it is yet another way to promote it, and that is always a good thing.
