Epona Author Solutions

How can we market when the world is burning?

by Kit Caelsto | Nov 9, 2023 | Business of Writing, Thoughts About The Business

Global crises can make us wonder when is it appropriate to mention them in terms of our book marketing. How much is too much, especially when for fiction authors, many of them write (and readers read their books) as an escape? Authors are afraid of revealing their...

How To Decide Which Social Media Platforms to Use

by Kit Caelsto | Sep 21, 2023 | Business of Writing, Thoughts About The Business

With the recent news that X/Twitter is looking to charge all users a monthly fee; therefore, putting every single account behind a paywall, once again people are looking to recalibrate their social media strategy. Numerous Twitter competitors have popped up, though...

Books or Widgets…or both?

by Kit Caelsto | Mar 24, 2022 | Thoughts About The Business

One of the biggest changes I’ve seen since starting in the publishing world is the shift from books as creative projects to books as products. However, they’ve gone beyond that. It seems like since the influx of internet marketers, who had worn out their...

How can we market when the world is burning?

How To Decide Which Social Media Platforms to Use

Books or Widgets…or both?

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