Make Your Author Newsletter Count For More Subscribers
A few months ago, I blogged about what political texts taught me about marketing. And then a recent article crossed my social media feed that basically said that consumers are opting out (as many as 40% a week) from marketing communications due to a few reasons. The...
When You Can’t Write, Give Yourself Kindness
I put 1125 words on my writing tracker last night, which goes by weeks, and realized those were the first words I’d written since November 2. Now it doesn’t take a rocket scientist to figure out why and even before last week’s events, I was dealing...
Now Is The Time For A Risk Audit. Are You Ready?
Publishing is always changing, but recent events have made it vital more than ever to do a risk audit for your author business. Let me be clear. Doing a risk audit isn’t succumbing to fear or scare mongering! Any business, regardless of the owner’s view,...