You Can’t Do the Wrong Thing
Authors face a lot of self-doubt and fear. One of the biggest questions authors ask themselves–and I’m no stranger to this one either–is am I doing the right thing? We worry about our marketing strategy, whether we’re not doing enough or not...
Books, Lies, and Black Friday
My inbox started to fill on Monday with the Black Friday sales. Today, I had to laugh when I got an email from a company that said it was the “last days” to buy something at 50% off, because you know what? They sent an email last week that said it was my...
Make Your Author Newsletter Count For More Subscribers
A few months ago, I blogged about what political texts taught me about marketing. And then a recent article crossed my social media feed that basically said that consumers are opting out (as many as 40% a week) from marketing communications due to a few reasons. The...