For people who love to write and tell stories, getting those stories out there–being visible–can be a challenge. If you go to promote your book on social media and wonder “is this too much?” or “am I selling too much”, then there’s a good chance visibility is something you struggle with, too. And yet, in a crowded marketplace, becoming visible and staying visible to your readers is vital. This is especially true when you talk to those in the marketing arena who suggest you connect with your buyers and build your social capital.
We all struggle with visibility. Let’s be honest, unless you have the platform of a well-known best selling author who consistently hits the NYT Best Sellers List with each and every new release, you probably need to get more eyes on your books. There’s a tipping point where one book sale triggers another; most of us aren’t there yet, alas.
Along with this need to be visible comes worries. Is my work good enough? Am I selling too much? Will I turn readers off? I think a lot of us ask these questions from time to time. There’s nothing wrong with it. Checking in with our gut to see how we feel about something, as well as double checking our processes helps us to grow. However, readers will never buy the book didn’t see. Being visible helps readers find your book.
An easy way I’ve found to help readers connect with you, and to help you achieve more of that 70/30 ratio of connection/sharing type posts and direct sales posts is to use things like group promotions and newsletter swaps. Talk about the books you like to read. What’s on your kindle right now? What can’t you wait to read as soon as it hits the store?
You can go further, even interviewing authors on your blog or in your newsletter, maybe even doing a bit of a feature. Importantly, by sharing the books you like, not only are you doing your readers and fellow authors a service, but also, you’re providing that sense of connection.
Being visible means taking a look at your current content strategy and seeing what you can do more of or better. It means being willing to stand in the marketplace of ideas and share a bit of yourself. It also means realizing that your readers, and readers who haven’t even heard about you, want to hear from you. They want to know about your books. They want to explore new worlds and find new-to-them authors. The way to make that happen? Get comfortable by getting visible.
One easy way to get visible to participate in group promotions, newsletter swaps, and share books you enjoy. How about if you could do this and earn extra money? Register for Affiliate Income: The Writer’s Secret Weapon to discuss the ways in which you can do this. Boost your author profile. Share books your readers will love. And earn money.
Webinar lasts about 30 minutes with links and references. Unlimited replays available until 12/27. Watch on your own schedule.