Make Your Author Newsletter Count For More Subscribers
A few months ago, I blogged about what political texts taught me about marketing. And then a recent article crossed my social media feed that basically said that consumers are opting out (as many as 40% a week) from marketing communications due to a few reasons. The...
Now Is The Time For A Risk Audit. Are You Ready?
Publishing is always changing, but recent events have made it vital more than ever to do a risk audit for your author business. Let me be clear. Doing a risk audit isn’t succumbing to fear or scare mongering! Any business, regardless of the owner’s view,...
How To Keep Writing When You Have Unsupportive Family
Unsupportive family members suck when it comes to your writing. Let me share a story with you. I had an aunt who had read one of my very first published books. It was bit of an add series; I’m still not sure it’d do well in the market because it combined...
Changing How You Think About Author Business Expenses Saves Time
There’s an old adage when it comes to business. You can either save time or money, but you can’t save both. And in some respects that’s true, but I also think that’s a bit of a false choice. And something I’ve been thinking a lot about is...
