Dealing with the Demons of the Publishing Unknown
One of the hardest parts of being an author is putting together a story that you are certain is amazing, offering it to the world and…nothing. Books that you expect to be flops may be successes, which isn’t a bad thing at all. But the reverse, those books...
Five Questions To Start the New Year Right
It’s that time of year again when my social media feeds are full of ads for programs designed to boost your creativity and your productivity in the new year. People are making posts about their “word for the year” and for the low price of only $19 or...
Make Your Author Newsletter Count For More Subscribers
A few months ago, I blogged about what political texts taught me about marketing. And then a recent article crossed my social media feed that basically said that consumers are opting out (as many as 40% a week) from marketing communications due to a few reasons. The...
Now Is The Time For A Risk Audit. Are You Ready?
Publishing is always changing, but recent events have made it vital more than ever to do a risk audit for your author business. Let me be clear. Doing a risk audit isn’t succumbing to fear or scare mongering! Any business, regardless of the owner’s view,...
