Reader Magnet Fundamentals

Reader Magnet Fundamentals

In my Marketing, Mindset, and Editing Bundle (free – get it here!) I mention a reader magnet, and even talk a little bit about how long it should be. However, the concept of a reader magnet may be new to a lot of authors, so I thought I’d take a step back...
Reconnecting With Your Newsletter

Reconnecting With Your Newsletter

It’s been a while–maybe a month, maybe longer–since you’ve sent a newsletter. You know you need to get back in the habit, but what do you say? How do you reconnect with people? Have they forgotten all about you and your books? When I talk to...
Books or Widgets…or both?

Books or Widgets…or both?

One of the biggest changes I’ve seen since starting in the publishing world is the shift from books as creative projects to books as products. However, they’ve gone beyond that. It seems like since the influx of internet marketers, who had worn out their...
To Trope Or Not To Trope

To Trope Or Not To Trope

When it comes to writing fiction, a trope is a storyline or theme that the reader comes to expect. For romances this might be a “secret baby” book, or friends to lovers, or enemies to lovers. Readers have their favorite tropes and especially in the world...
What to do after NaNoWriMo?

What to do after NaNoWriMo?

We’ve reached the end of November and National Novel Writing Month (NaNoWriMo) is coming to an end. Whether you’ve completed your 50,000-word goal, or just put some words down on your manuscript, you may be wondering what’s next. For those who plan...
New Month New Goals

New Month New Goals

It’s the start of a new month, now what? For many of you this month includes NaNoWriMo (National Novel Writing Month), where you’ll aim to write 50,000 words in 30 days. For others, it’s just a regular writing month as you strive to reach your goals....

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